Our friends at FinExtra are among many reporting on a consumer-research report published by equity platform, SyndicateRoom. This survey, of 3,100 people is called Bridging the Equity Divide, and SyndicateRoom concludes that the results show a strong appetite for wealth creation amongst UK investors. Some 53 per cent of respondents believe that equity investment would boost their own portfolios – but find difficulty in finding suitable equity investment.
Equity is of course much riskier than peer-to-peer (P2P) business lending, which should occupy a different part of an investor's portfolio. We've explained the difference between these types of investments on this site several times. See this News story, for example.
* Equity investment needs to be simplified to attract individuals
Britain is a nation of savers and investors, with over half of respondents saying that if they were given £10,000, they would either save it or invest it. 22% of respondents saying they would spend the money and 17% who said they would use the money to pay off debt. While the average UK adult now has around £173,000 in personal assets, the majority of those who could be motivated to invest in equities have been put off because they cannot find a simple and easy way to do so.
* Britons seek greater control over their finances
Demand for financial advisers and managed wealth is low, with three-quarters of individuals surveyed believing that they are better off looking after their own personal finances.
* Everyday investors are attracted to public markets
More than half (53%) believe their net worth would increase if they invested in equities. Furthermore, 40% said that they would have invested in some IPOs had they known about them. In addition, SyndicateRoom has identified that 15% of the UK population has never invested in an IPO but have the ability and desire to do so, suggesting that the public equity markets are missing out on a vital source of retail investment demand.
* Meanwhile, a new loan, as promised, is due onsite soon. Watch this space.