Understanding Is Key To IFISA Success


The advent of the new Innovative Finance Individual Savings Account (IFISA) is bringing the peer-to-peer (P2P) lending sector a considerable amount of media attention with, it seems, lots of investors’ money to follow. We’ll be rolling out our own IFISA soon.

But it’s not as simple as just launching a new product. The IFISA and the P2P loans it contains will be a whole new asset class for many of those investors. It’s extremely important that lenders and investors are properly informed. To this end, we recommend that users read the risk warnings all over this site and in our FAQ section. Below we offer an excerpt from our Knowledge Hub, which really is highly recommended reading.


  • Take the trouble to understand what you’re putting money into. The things that you can gain access to via a crowdfunding platform such as Money&Co. are typically different from traditional bank accounts and savings products. They are a different type of asset, an alternative way of deploying money in what is known as the alternative finance sector.
  • Bear in mind that you’re lending to a borrowing company. You’re not lending to Money&Co. We vet the borrowing companies using a rigorous credit-analysis process. We’re an intermediary, charging a fee. The P2P loan is directly between you and the company, and is facilitated by us.
  • Examine the borrowers’ proposals in detail. We use our best endeavours to ensure that every representation of the borrower is true – about the market, the prospects, the company’s track record, the reason for the loan, the veracity of the audited accounts, etc. But we cannot and do not warrant that this is so.
  • Don’t be seduced by yield. The returns can be attractive, but a high yield can mean high risk.
  • Spreading your loan offers is a good idea. All Money&Co.’s borrowing companies have been through a careful credit-analysis process, but there is always a risk that a borrower might default on debt. We protect lenders’ interests by taking a charge on the assets of the borrower, but please be aware that there is no profit without risk. Spreading money across several borrowers is seen by many commentators as a good way of spreading risk.
  • Access to your money when you become a P2P lender is typically not as instant as withdrawing cash from an ATM or a bank. Lenders can sell their loans to other lenders in the loan market. Sometimes it may take a while to liquidate a loan.Read the risk warnings on site. As we’ve stated above, there can be no profit without risk. If you’re at all unsure about any of this, consult a lawyer, accountant or professional investment adviser.


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Disclaimer: Money&Co.™ is the trading name of Denmark Square Limited, Company Number 08561817, registered in England & Wales, authorised and regulated by the Financial Conduct Authority (FCA). The company is identified on the Financial Services Register under Reference Number 727325. The registered office is 58 Glentham Road, Barnes, London, SW13 9JJ where the register of Directors may be inspected. Denmark Square Limited (ISA manager reference number Z1932) manages the Money&Co. Innovative Finance ISA.